Nothing!
Occasionally, one realtor will stand out from his/her peers
by using a different type of advertising.
These ads are known as Image Ads and portray a more
knowledgeable, personable, trusting individual that you feel
more secure in contacting.
They stand out from their competition because their ads are
totally different and relay a more interesting content which
catches the recipient’s attention.
Image advertising is not new. All the major corporations have
been using it for decades.
It is what makes you want to buy Nike over other running
shoes.
Just Do It! made them millions in sales. So remember…
You need to capture your recipient’s attention and then
deliver your message in a manner that makes them want to contact
YOU.
Using full color post cards are a great way to deliver your
message in an effective mail campaign.
Don't be tempted to print them yourself or buy in bulk.
Not everyone has a printer that will print the high
resolution you need.
You want to send high quality materials.
Watch your own mail. Do you read the paper post cards you
receive from realtors, insurance agents, etc?
Most likely, they end up in the trash.
But what about a full color, glossy, laminated card... This
card is higher quality in itself.
Notice what is printed on this card. Does it catch your
attention? Are you beginning to see what I am talking about?
It is all about Image. Your first impression is EXTREMELY
important and should leave the recipient with the feeling that
you are not just after a sale.
You offer information, service and above all, QUALITY!
I have been designing these fabulous post cards for over a
year now and my own business has picked up since changing my
marketing strategy and the manner in which I was delivering my
message.
Try it for yourself. Switch
your mindset from the traditional “Cookie Cutter” marketing
that you have been doing and try using an Image Smarter
approach.
I know it works because it works for me.
Good luck and good marketing.
©2005
Judith A. Wentzel - Image smarter marketing specialist providing
image smarter web site design, marketing & business
services. Assisting realtors & small business owners with
their business and marketing needs since 1993.
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